56 Birthday Marketing Ideas For Small Business Owners

9.  Tweet customers a special offer. Make sure the incentive is good enough to get prospects and customers to follow you on Twitter.  If they are connected to you on Twitter, you can send them a ‘Birthday Tweet’ with a special offer.

10.  Make a special location-based services offer. Use Facebook, Foursquare or other location-based services platform to get customers involved.  Facebook has been constantly improving their location targeting and offer some interesting targeting options[1].

11.  Create a fun press release. Incorporate a special offer to entice new customers.

12.  Have a good old fashioned Birthday sale to celebrate your own birthday. This option’s a classic and I have used it in my online and offline businesses in the past. I schedule a special promotion as part of my own Birthday celebration as an excuse to drum up some more business.  You can do the same no matter what kind of business you have.

13.  Give your customers a gift on Your Birthday.  Hand out a company promotional gift. Make sure that it’s something customers will keep around and coordinates with your offering.

14.  Offer your subscribers, social media followers, and customers a “Virtual Gift.” This works well for B2B offerings. Give away an e-book, research, or even a webinar.

15.  Create a Birthday “Training Video” – Video is becoming more and more powerful every day so creating a short birthday training video that you can share with your customers, followers, and email subscribers is a great idea.  You can create a great piece of valuable and useful content that helps your audience and then email that out, post it on your Facebook Fan page, and upload it to your You Tube Channel[2].

16.  Have a Facebook contest. Get people excited about your birthday, or heck, even your company’s birthday. Make it easy for lots of people to participate. You could do a simple Facebook giveaway contest (like a caption contest, guess the number of presents I got, etc) OR you could use some sophisticated Facebook Contest software like we us to generate leads for our businesses.  I talk about that in one of my In the Trenches Small Business Marketing episodes which you can watch here[3].

1 2 3