The Global Greeting Cards Market, 2019 – Important Opportunity Indicators for Millennials
DUBLIN–(BUSINESS WIRE[1])–The “Greeting
Cards – Market Analysis, Trends, and Forecasts”[2] report has been
added to ResearchAndMarkets.com’s offering.
The report provides separate comprehensive analytics for the US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Annual estimates and forecasts are provided for the period 2016 through
2024. Also, a five-year historic analysis is provided for these markets.
This report analyzes the worldwide markets for in Units and US$
by the following Segments:
- Seasonal Cards (Christmas/New Year, Valentine’s Day, & Other Seasonal
Cards) - Everyday Cards (Birthday, Anniversary, & Other Everyday Cards)
The US and Canadian markets are also analyzed by the following
Segments:
- Seasonal Cards (Christmas/New Year, Valentine’s Day, Mothers Day,
Easter, Fathers Day, & Other Seasonal Cards) - Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy,
& Other Everyday Cards)
The report profiles 124 companies including many key and niche
players such as:
- American Greetings Corporation (USA)
- Carlton Cards Ltd. (Canada)
- Schurman Retail Group (SRG) (USA)
- John Sands (Australia) Ltd. (Australia)
- UK Greetings Ltd. (UK)
- Archies Limited (India)
- Avanti Press Inc. (USA)
- Budget Greeting Cards Ltd. (UK)
- Card Factory plc (UK)
- Child Rights and You (India)
- Crane & Co. (USA)
- Current Media Group LLC (USA)
- Galison Publishing LLC (USA)
- Hallmark Cards, Inc. (USA)
- Nihon Hallmark K.K. (Japan)
- IG Design Group Plc (UK)
- Party City Holdco Inc. (USA)
- Simon Elvin Ltd. (UK)
- UNICEF (USA)
Topics Covered
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
2. INDUSTRY OVERVIEW
Greeting Cards: Celebrating Life Moments and Milestone Events despite
Challenging Times and the Inevitable Market Decline
Expression through Cards: Making Memories out of Life’s Important
Moments and Social Occasions
A Psychographic Profile of Greeting Card Customer Groups
Global Market Outlook
Overpowering Alternatives Hinder Global Volume and Value Sales
Developing Countries to Witness Positive Growth amidst Global Decline
Growth Drivers in Developing Countries Summarized
Growth Drivers (On a Scale of 1-10)
Favorable Demographics Augur Well for Greeting Cards Market
Globalization Trend Generates Market Growth Opportunities
3. MARKET TRENDS, ISSUES & DRIVERS
Surging Popularity of Digital Cards Continue to Negatively Impact Sales
of Traditional Greeting Cards
Smartphones: The Most Preferred Mobile Vehicle for Sending Digital
Greeting Cards
American Greetings’ Bluemountain.com Launches iPad App for Personalized
Greetings
Hallmark Too Makes the Inevitable Shift to Digital
Internet as a Medium to Celebrate & Socialize: A Boon to E-Greeting Cards
Traditional Greeting Cards versus Electronic Greeting Cards
E-greeting Cards Adopt Subscription based Business Model
Millennials: The Most Lucrative Consumer Cluster and the New Marketing
Target
Greeting Card Companies Vie to Gain Favor of Millennials
American Greetings’ Happy Tails Greeting Card Collection for the
Millennial Consumer
Global Millennial Population Facts & Figures: Important Opportunity
Indicators
Noteworthy Technology and Design Trends: Towards Reviving Consumer
Interest
Technology for Personalized Music Greeting Cards
Novel Online-Subscription Service for Greeting Cards
Other Major Ongoing Design Trends for Greeting Cards
Customized Greeting Cards Grow in Popularity
Personalized Cards and Gifts: Focus of Innovation at Hallmark
Custom-Printing Emerge as a Lucrative Business
New Occasions and New Themes: A Growing Niche
Workplace Greetings Attain Commonplace Stature
Sympathy Cards Help Sail Through Difficult Times
Corporate Greeting Cards: An Ideal Marketing & Advertising Tool
Demographic Trends Play an Important Role in Market Adoption
4. OCCASIONS, CELEBRATIONS & HOLIDAYS: A MACRO PERSPECTIVE
Valentine’s Day Cards: Evolutionary Scan from 1920s to Date
Facts about Valentine’s Day Cards
Father’s Day & Mother’s Day: A Tribute to Parenthood
Halloweens Day: A Spooky Homage to Immortality
Christmas/New Year: There’s Money in Festivities
Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious
Events
Weddings: A Season for Cash Registers to Chime with the Wedding Bells
Anniversaries: Celebrating Milestones in Camaraderie
Birthdays: The World’s Best-Loved Reason to Celebrate
5. PRODUCT OVERVIEW
6. COMPETITIVE LANDSCAPE
Greeting Cards Marketplace: Competition Continues to Intensify
Hallmark & American Greetings: A Competitive Comparison
Who Wields the Leadership Scepter?
What Makes Hallmark a Hallmark in the Cards Arena?
Hallmark Seeks Help from Technology for Supply Chain Efficiency
American Greetings’ Recipe for Online Success
Hallmark & American Greetings: Insights into Ploys & Strategies Adopted
Market Leaders Embrace the E-Card Business Model
The Tussle in the E-Greeting Arena
Consolidation Rife in the Greeting Cards Market
Key Factors Determining Market Success Summarized
Low Entry Barriers Make Industry Attractive for Newcomers
Companies Struggle to Remain Relevant Amidst Ever-Changing Market
Dynamics
6.1 Focus on Select Global Players
6.2 Product Launches
6.3 Recent Industry Activity
Clayton, Dubilier & Rice Acquires Majority Stake in American Greetings
Lovepop Receives $12.5M Investment by Highland Capital Partners for 3D
Greeting Cards
Atlantyca and Akena Sign an Agreement for Production of Geronimo
Stilton’s Greeting Cards
IG Design Group Acquires Biscay Greetings
Hallmark Collaborates with Funny Or Die
7. GLOBAL MARKET PERSPECTIVE
Total Companies Profiled: 124 (including Divisions/Subsidiaries
– 134)
- The United States (73)
- Canada (6)
- Japan (2)
- Europe (42)
- France (2)
- Germany (3)
- The United Kingdom (25)
- Italy (4)
- Spain (1)
- Rest of Europe (7)
- Asia-Pacific (Excluding Japan) (9)
- Africa (2)
For more information about this report visit https://www.researchandmarkets.com/research/drftmb/the_global?w=4[3]
References
- ^ BUSINESS WIRE (www.businesswire.com)
- ^ “Greeting Cards – Market Analysis, Trends, and Forecasts” (www.researchandmarkets.com)
- ^ https://www.researchandmarkets.com/research/drftmb/the_global?w=4 (www.researchandmarkets.com)