DUBLIN–(BUSINESS WIRE^[1])–The “Greeting
Cards – Market Analysis, Trends, and Forecasts”^[2] report has been
added to ResearchAndMarkets.com’s offering.

The report provides separate comprehensive analytics for the US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Annual estimates and forecasts are provided for the period 2016 through
2024. Also, a five-year historic analysis is provided for these markets.

This report analyzes the worldwide markets for in Units and US$
by the following Segments:

• Seasonal Cards (Christmas/New Year, Valentine’s Day, & Other Seasonal
  Cards)
• Everyday Cards (Birthday, Anniversary, & Other Everyday Cards)

The US and Canadian markets are also analyzed by the following
Segments:

• Seasonal Cards (Christmas/New Year, Valentine’s Day, Mothers Day,
  Easter, Fathers Day, & Other Seasonal Cards)
• Everyday Cards (Birthday, Anniversary, Get Well, Friendship, Sympathy,
  & Other Everyday Cards)

The report profiles 124 companies including many key and niche
players such as:

• American Greetings Corporation (USA)
• Carlton Cards Ltd. (Canada)
• Schurman Retail Group (SRG) (USA)
• John Sands (Australia) Ltd. (Australia)
• UK Greetings Ltd. (UK)
• Archies Limited (India)
• Avanti Press Inc. (USA)
• Budget Greeting Cards Ltd. (UK)
• Card Factory plc (UK)
• Child Rights and You (India)
• Crane & Co. (USA)
• Current Media Group LLC (USA)
• Galison Publishing LLC (USA)
• Hallmark Cards, Inc. (USA)
• Nihon Hallmark K.K. (Japan)
• IG Design Group Plc (UK)
• Party City Holdco Inc. (USA)
• Simon Elvin Ltd. (UK)
• UNICEF (USA)

Topics Covered

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. INDUSTRY OVERVIEW

Greeting Cards: Celebrating Life Moments and Milestone Events despite
Challenging Times and the Inevitable Market Decline

Expression through Cards: Making Memories out of Life’s Important
Moments and Social Occasions

A Psychographic Profile of Greeting Card Customer Groups

Global Market Outlook

Overpowering Alternatives Hinder Global Volume and Value Sales

Developing Countries to Witness Positive Growth amidst Global Decline

Growth Drivers in Developing Countries Summarized

Growth Drivers (On a Scale of 1-10)

Favorable Demographics Augur Well for Greeting Cards Market

Globalization Trend Generates Market Growth Opportunities

3. MARKET TRENDS, ISSUES & DRIVERS

Surging Popularity of Digital Cards Continue to Negatively Impact Sales
of Traditional Greeting Cards

Smartphones: The Most Preferred Mobile Vehicle for Sending Digital
Greeting Cards

American Greetings’ Bluemountain.com Launches iPad App for Personalized
Greetings

Hallmark Too Makes the Inevitable Shift to Digital

Internet as a Medium to Celebrate & Socialize: A Boon to E-Greeting Cards

Traditional Greeting Cards versus Electronic Greeting Cards

E-greeting Cards Adopt Subscription based Business Model

Millennials: The Most Lucrative Consumer Cluster and the New Marketing
Target

Greeting Card Companies Vie to Gain Favor of Millennials

American Greetings’ Happy Tails Greeting Card Collection for the
Millennial Consumer

Global Millennial Population Facts & Figures: Important Opportunity
Indicators

Noteworthy Technology and Design Trends: Towards Reviving Consumer
Interest

Technology for Personalized Music Greeting Cards

Novel Online-Subscription Service for Greeting Cards

Other Major Ongoing Design Trends for Greeting Cards

Customized Greeting Cards Grow in Popularity

Personalized Cards and Gifts: Focus of Innovation at Hallmark

Custom-Printing Emerge as a Lucrative Business

New Occasions and New Themes: A Growing Niche

Workplace Greetings Attain Commonplace Stature

Sympathy Cards Help Sail Through Difficult Times

Corporate Greeting Cards: An Ideal Marketing & Advertising Tool

Demographic Trends Play an Important Role in Market Adoption

4. OCCASIONS, CELEBRATIONS & HOLIDAYS: A MACRO PERSPECTIVE

Valentine’s Day Cards: Evolutionary Scan from 1920s to Date

Facts about Valentine’s Day Cards

Father’s Day & Mother’s Day: A Tribute to Parenthood

Halloweens Day: A Spooky Homage to Immortality

Christmas/New Year: There’s Money in Festivities

Easter, Three Kings Day & Thanksgiving Day: Milking Cash from Religious
Events

Weddings: A Season for Cash Registers to Chime with the Wedding Bells

Anniversaries: Celebrating Milestones in Camaraderie

Birthdays: The World’s Best-Loved Reason to Celebrate

5. PRODUCT OVERVIEW

6. COMPETITIVE LANDSCAPE

Greeting Cards Marketplace: Competition Continues to Intensify

Hallmark & American Greetings: A Competitive Comparison

Who Wields the Leadership Scepter?

What Makes Hallmark a Hallmark in the Cards Arena?

Hallmark Seeks Help from Technology for Supply Chain Efficiency

American Greetings’ Recipe for Online Success

Hallmark & American Greetings: Insights into Ploys & Strategies Adopted

Market Leaders Embrace the E-Card Business Model

The Tussle in the E-Greeting Arena

Consolidation Rife in the Greeting Cards Market

Key Factors Determining Market Success Summarized

Low Entry Barriers Make Industry Attractive for Newcomers

Companies Struggle to Remain Relevant Amidst Ever-Changing Market
Dynamics

6.1 Focus on Select Global Players

6.2 Product Launches

6.3 Recent Industry Activity

Clayton, Dubilier & Rice Acquires Majority Stake in American Greetings

Lovepop Receives $12.5M Investment by Highland Capital Partners for 3D
Greeting Cards

Atlantyca and Akena Sign an Agreement for Production of Geronimo
Stilton’s Greeting Cards

IG Design Group Acquires Biscay Greetings

Hallmark Collaborates with Funny Or Die

7. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 124 (including Divisions/Subsidiaries
– 134)

• The United States (73)
• Canada (6)
• Japan (2)
• Europe (42)
  • France (2)
  • Germany (3)
  • The United Kingdom (25)
  • Italy (4)
  • Spain (1)
  • Rest of Europe (7)
• Asia-Pacific (Excluding Japan) (9)
• Africa (2)

For more information about this report visit https://www.researchandmarkets.com/research/drftmb/the_global?w=4^[3]